News
Pacific Cycle Offers Hot Brands And Cool Products For 2008
12/17/2007 • Madison, WI
PACIFIC CYCLE OFFERS HOT BRANDS AND COOL PRODUCTS FOR 2008
Madison, Wis. – December 17, 2007 – Pacific Cycle Inc., the leading bicycle supplier in the U.S. and a Dorel Industries Inc. company (TSX: DII.A DII.B), is excited to announce the launch of its new Spring 2008 products, featuring some of the hottest brands in today’s marketplace. Kids will be able to race around the neighborhood on the 16” Speed Racer bicycle and zoom through their backyard on the 12-volt Dodge Viper electric ride-on vehicle.
16” Speed Racer Bicycle
Capturing the action and adventure of the highly-anticipated Speed Racer movie, set to hit theaters May 9, 2008, Pacific Cycle introduces its 16” Speed Racer bicycle for Spring 2008. With BMX styling and eye-catching Speed Racer graphics, this bike is sure to be a favorite of little racers everywhere!
Product features include:
• Cool BMX styled frame with exciting race graphics
• Coaster brake plus caliper brake provide sure stopping power
• 28-spoke fan wheel guarantees an eye-catching ride
• Custom number plate and training wheels add extra safety and fun
Ages: 3-6 years
MSRP: $79.99
12-Volt Dodge Viper Electric Ride-On Vehicle
Just like the real thing, the new 12-volt Dodge Viper electric ride-on vehicle incorporates all the attitude and excitement found on the racetrack. Kids will feel all “grown-up” as they race into new adventures.
Product features include:
• Real FM radio with MP3 jack allows kids to drive to their favorite tunes
• Cool sound effects include engine ignition, horn, racing pass-by and gear shifting sounds
• Authentic race car graphics and chrome racing rims
• Parent lock-out speed control feature allows for extra safety
Ages: 3+ years
MSRP: $269.99
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Madison, Wis. – December 17, 2007 – Pacific Cycle Inc., the leading bicycle supplier in the U.S. and a Dorel Industries Inc. company (TSX: DII.A DII.B), is excited to announce the launch of its new Spring 2008 products, featuring some of the hottest brands in today’s marketplace. Kids will be able to race around the neighborhood on the 16” Speed Racer bicycle and zoom through their backyard on the 12-volt Dodge Viper electric ride-on vehicle.
16” Speed Racer Bicycle
Capturing the action and adventure of the highly-anticipated Speed Racer movie, set to hit theaters May 9, 2008, Pacific Cycle introduces its 16” Speed Racer bicycle for Spring 2008. With BMX styling and eye-catching Speed Racer graphics, this bike is sure to be a favorite of little racers everywhere!
Product features include:
• Cool BMX styled frame with exciting race graphics
• Coaster brake plus caliper brake provide sure stopping power
• 28-spoke fan wheel guarantees an eye-catching ride
• Custom number plate and training wheels add extra safety and fun
Ages: 3-6 years
MSRP: $79.99
12-Volt Dodge Viper Electric Ride-On Vehicle
Just like the real thing, the new 12-volt Dodge Viper electric ride-on vehicle incorporates all the attitude and excitement found on the racetrack. Kids will feel all “grown-up” as they race into new adventures.
Product features include:
• Real FM radio with MP3 jack allows kids to drive to their favorite tunes
• Cool sound effects include engine ignition, horn, racing pass-by and gear shifting sounds
• Authentic race car graphics and chrome racing rims
• Parent lock-out speed control feature allows for extra safety
Ages: 3+ years
MSRP: $269.99
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About Pacific Cycle Inc.
Pacific Cycle Inc. is a division of Dorel Industries, Inc. (TSX: DII.B, DII.A) The company designs, markets and distributes a full range of recreation products under the brand names of Schwinn, GT Bicycles, Mongoose, Pacific, InSTEP, Pacific Outdoors, Schwinn Motor Scooters, Kustom Kruiser, Roadmaster, Murray, PlaySafe, KidTrax and Dyno. The company’s licensing program develops products carrying the brands of Dodge, Groovy Girls®, Corvette® and Bratz Babyz™, among others.
About Dorel Industries
Dorel Industries (TSX: DII.B, DII.A) is engaged in the designing, manufacturing and marketing of a diverse portfolio of powerful consumer brands, sold through its Juvenile, Recreational/Leisure and Home Furnishings segments. Headquartered in Montreal and with significant operations in the United States and Europe, Dorel employs approximately 4,700 people in 15 countries. Annual sales are US$1.8 billion and are made in over 60 countries worldwide.
US operations include Dorel Juvenile Group, which markets the Cosco and Safety 1st brands as well as Eddie Bauer and Disney Baby licensed products; Ameriwood Industries, which markets ready-to-assemble furniture products under the Ameriwood, Carina, SystemBuild, Altra Furniture and Ridgewood brands; Cosco Home & Office, which markets home/office products under the Cosco brand and Samsonite license as well as home healthcare products under the Cosco Ability Essentials and Adepta brands; and Pacific Cycle, which markets several brands including Schwinn, Mongoose, GT, InSTEP, Playsafe and Roadmaster. In Canada, Dorel operates Dorel Distribution Canada, Ridgewood Industries and Dorel Home Products. Dorel Europe markets juvenile products throughout Europe, under the Bébé Confort, Maxi-Cosi, Quinny, Safety 1st, Babidéal, Mon Bébé and Baby Relax brands. Dorel Asia sources and imports home furnishings products. Dorel is the majority owner of IGC Dorel Pty Ltd, a manufacturer and distributor of juvenile products in Australia, whose two principal brands are Bertini and Mother’s Choice. Dorel also has eight offices in China, headquartered in Shanghai, which oversee the sourcing, engineering and logistics of the Company’s Asian supplier chain.
SPEED RACER MOVIE: © Warner Bros. Entertainment Inc.
SPEED RACER:™ Speed Racer Enterprises, Inc. (s07)
Dodge is a trademark of Chrysler LLC. Dodge Viper and its trade dress are used under licensed by Pacific Cycle Inc. © Chrysler LLC 2007